Here I have gathered answers to the most common questions about what a wedding planner does and how a wedding in Italy works when you hire me. Remember that every wedding is tailored together with you.
When do we need to book our wedding in Italy?
Tuscany is very popular for destination weddings, so if you have your heart set on a particular venue and date, you should aim to book at least 1½ years in advance.
Why should you contact a wedding coordinator, and why choose me?
Organising a wedding abroad can be very time-consuming, and language barriers can also arise. Planning a wedding should be enjoyable, not filled with stress and obligations, so I believe handing things over to a professional wedding coordinator with extensive experience is worth its weight in gold. Unfortunately, your wedding day does not come around again, so you should be able to enjoy it to the fullest. And why choose me? I have lived in Tuscany for over 20 years and worked as a wedding coordinator for 15 years, so I dare say that I have a wealth of experience and have also built up a large network of incredibly talented collaborators and suppliers. I am also married to an Italian named Matteo, and we have two children, Ella Amelia and Emil Dante, so I have the Italian culture behind me too. What I want to convey through my weddings is the genuine Tuscany experience, with a Scandinavian touch when it comes to flowers, décor and so on.
What do we need to arrange ourselves before the wedding?
Rings, outfits, flights, a hire car if needed, and invitations. These are the main elements. You may also wish to create a welcome letter to place in the rooms alongside a welcome gift (for example, a bottle of wine or olive oil), or set up a website for your guests.
Are you, as the wedding coordinator, there throughout the entire wedding day?
I am there all day, coordinating from early morning until well into the celebrations. I am also usually there the evening before or the day after the wedding, depending on the couple’s schedule and details.
How many years of experience do you have coordinating weddings?
I have been planning weddings since 2010, so I have been creating weddings in Italy for nearly 15 years.
How much does it cost to have a wedding in Tuscany?
I tailor every wedding, so the final figure naturally depends on the couple’s wishes, the level of detail, the number of guests and, of course, the choice of venue. However, I usually say that you should expect to spend at least around €30,000 for 50 people, plus accommodation, if you like the style of my weddings.
When is the best time for a wedding in Italy?
My personal favourite months are June and September, when the weather is usually pleasantly warm. May is often beautiful too, as is early October. July and August tend to be very hot, and August is the main holiday month for Italians, so everywhere is busy with locals and prices tend to rise.
Can you help us plan our honeymoon after the wedding if we would like to holiday in Italy?
I would be delighted to. Having lived in Italy for over 20 years, I have extensive experience of the country as a whole.
Do you only organise weddings, or also, for example, corporate events?
I organise all kinds of events, including birthdays and corporate events.
Can you ask your guests to pay to attend the wedding?
Many of my couples ask their guests to cover their own accommodation and flights. This is their gift to the couple. I also work with couples with larger budgets who cover both accommodation and flights, or perhaps pay for one of two nights, for example. It all naturally depends on the couple’s budget.
Do you have any tips for Italian wedding traditions we could include in our wedding?
It is quite common for the Italian couple to sit on their own at a small rectangular table during the wedding meal. Several of my couples have adopted this, although we usually add a Swedish tradition too, by placing two empty chairs in front of them so that guests can come up and speak with the couple. In Italy, there is of course a great focus on food at a wedding, and there are usually many courses. To help everyone manage it all, a sorbetto is often served halfway through the meal to aid digestion, so that guests can then enjoy the entire menu.
Can you help us organise activities for our guests, such as wine tastings or brunch, during our wedding in Italy?
Absolutely, I can. I would even go so far as to say that I take care of everything throughout the wedding days, including wine tastings and more.
Can the wedding menu be adapted to suit specific dietary requirements, such as vegan or gluten-free options?
Absolutely, that is no problem at all.
Can you help us find a wedding photographer or videographer?
I take care of every kind of detail and book suppliers such as hair and make-up for the bride and guests, photographer/videographer, music, an ice cream cart and so on. I would venture to say that I can arrange most things connected with a wedding in Italy.
Photographer vs. videographer?
If you have the budget for a videographer, I absolutely think you should book one. Beautiful photos are of course wonderful to have after the wedding, but having a film with all the speeches too, or perhaps just a reel or shorter 4/5-minute video that captures the whole wedding weekend and that you can revisit whenever you like, is truly priceless.
What activities can we plan around the wedding ceremony?
If you choose to have a three- or four-day wedding, the days tend to pass rather quickly. My couples often want to include a few activities, but my answer is almost always the same: once guests arrive at the wonderful, beautiful venue, they are more than happy simply to relax and enjoy the fantastic surroundings/views, the pool, delicious food and drink, and above all, spending time with the couple and fellow guests. However, if you would still like to do something and there is time, a wine tasting at the venue or a visit to a nearby winery is always appreciated. You can also sample Tuscan cheeses and olive oil.
Can you help arrange accommodation for our wedding guests?
If additional accommodation is needed for any guests who cannot stay at the wedding venue, I will of course help find a nearby place for them.
Do prices for a wedding in Italy vary depending on the season or day of the week?
High season is usually between May and late September/early October (though this can of course vary slightly from place to place), so if you can imagine getting married before or after these months, you will get a better price. Even during high season, you will get a better price if you can hold your wedding on a weekday.
What do your services as a wedding coordinator include?
I usually turn the question around and say what I don’t do instead. As mentioned, I take care of most things relating to the wedding itself in Italy. The couple naturally takes care of the rings and outfits themselves, as well as flights and hiring cars (I arrange private drivers).
What does the floral process look like when you work with me?
I usually ask the couple for a few inspiration images, and then, together with the florist, I create a quote based on their ideas. We also include suggestions that we feel are beautiful and well suited to the particular venue where you will be getting married. From there, we work together to create something that suits you and your wishes.
Can we try the food/catering in some way before the wedding itself?
You are more than welcome to come to Tuscany before the wedding to meet me, visit the venue you have chosen and sample the wedding menu.
Is there anything else you are wondering about?
Get in touch, and I’ll be happy to answer any questions you may have.